• Green Party Peace Sign Bumper Sticker


    Green Party Peace Sign Bumper Sticker
    The Green Party has continually opposed entry into war and has consistently called for the immediate return of our troops, in stark contrast to the Democratic and Republican parties.
    Today we march, tomorrow we vote Green Party.

  • Occupy Wall Street: What Just Happened?

    Occupy Wall Street: What Just Happened? ebook cover

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    Occupy Wall Street: What Just Happened? eBook

    Occupy Wall Street: What Just Happened? eBook on Amazon

    Occupy Wall Street: What Just Happened? eBook

    Reflections on Occupy Wall Street, with photos, fun, and good wishes for the future. eBook, Occupy Wall Street: What Just Happened? (Only $.99 !) In the eBook, the Occupy movement is explored through original reporting, photographs, cartoons, poetry, essays, and reviews.The collection of essays and blog posts records the unfolding of Occupy into the culture from September 2011 to the present.  Authors Kimberly Wilder and Ian Wilder were early supporters of Occupy, using their internet platforms to communicate the changes being created by the American Autumn.

    The eBook is currently available on Amazon for Kindle;  Barnes & Noble Nook ; Smashwords independent eBook seller; and a Kobo for 99 cents and anyone can read it using their Kindle/Nook Reader, smart phone, or computer.

  • Vintage Jewelry


    Please visit our Etsy shop at: Wilderside Vintage and Antique Jewelry
    Eco-Fashion!
    Choosing vintage or antique jewelry to wear and/or gift, is a way to be gentle on the planet. Remembering the Waste Hierarchy Triangle, folks who love the planet should always try to…”Reduce, Reuse, Recycle”. Please share or donate your own jewelry and try buying vintage rather than new.

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  • Georgiana, Duchess of Devonshire: Ultimate Fan Guide on Smashwords

Branding Your Campaign

One Single Idea – Branding Your Campaign

A critical component of every campaign’s outreach efforts is the development and execution of a relevant, consistent, and well-managed brand. There is, however, a lot of confusion about what a brand actually is.

A brand is not a logo, a website, or a brochure. A brand is the promise that your campaign is making. It is demonstrated by your campaign logo, slogan, website, brochures, and direct mail campaigns. Further, it is demonstrated by the way your staff answers the phones, the way you conduct yourself during public events, and the way you thank donors. It is infused into all actions and interactions. It is the One Single Idea that ties all of your messages together.

Some questions to ask when building your campaign brand:

· Why are you meaningful?
· To whom are you meaningful?
· How do you reach your target audience?
· What do you need to do to secure their vote?

Build a comprehensive campaign brand with a simple message. Communicate your message visually in a way that is clear, concise, and consistent with your campaign’s value propositions. Brand your differentiators – not just your name. The messages that you develop should immediately communicate why you are a better choice than the incumbent.

A fantastic example of building a simple, steady brand was in the Presidential election of 1864. The United States was divided between North and South in a war to decide the fate of the Union, and President Lincoln was running for re-election. He ran on the simple message: Don’t change horses in the middle of a stream. What’s more reliable than your trusty horse, and why would you abandon him when you’re most vulnerable? This slogan conveyed the steady resolve that soldiers and civilians alike were seeking to get them through the war.

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