How to Talk to the Media

If you are a scientist, or know a scientist, we wanted to let you know about an exciting new resource. UCS’s Media Director Rich Hayes has joined together with science journalist Daniel Grossman to write A Scientist’s Guide to Talking with the Media: Practical Advice from the Union of Concerned Scientists. This practical guidebook gives scientists, and advocates for science, the tools they need to communicate effectively with members of the media.

As a UCS activist, we are offering you a special 20 percent discount on this practical and useful book! Please click here to receive the discount.

Communicating scientific information has never been more important.
Many of the most important debates of our day are either scientific in nature or complicated by scientific information. Is human cloning ethical? Will global warming melt polar ice sheets and flood coastal areas? Are genetically engineered foods safe?

If scientists don’t effectively communicate their findings and opinions to the press, who will? Recent history shows the answer is special-interest lobbyists, industry spokespeople, and, sometimes, ill-informed politicians. The result can be bad—possibly disastrous—decision making.

This is where UCS comes in. Along with creating the scientific research and analysis which is the backbone of our work, an important part of our role is to communicate that research to the media, and by extension, to the public.

Our new guidebook takes the lessons we have learned in bringing UCS work to the media and makes them available to scientists seeking to bridge the communications gap and convey their work to the public.

If you are interested in ordering a copy, click here. Please share this information with scientists, colleagues, friends, and other concerned citizens you know.

Through A Scientist’s Guide to Talking with the Media, we hope to amplify the voices of scientists across a wide span of fields, raising the visibility of science in the media and creating an informed and educated public.

“This is an invaluable guide for scientists seeking to learn how to better communicate with—nd through—the media. And the timing is just right—now more than ever we need an improved public understanding of science and the way it affects our lives.”

—Deborah Blum,
1992 Pulitzer-Prize winner
for beat reporting on primate research

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