OntheWilderSide

New Ads to Highlight the Economic and Cultural Benefits of Immigrants
to Long Island

Focus is on immigrants’ renewal of the American Dream, contributions to area’s cultural richness

[youtube=http://www.youtube.com/watch?v=2XS3l_NkFE4]

Long Island, NY – Long Island WINS, a new campaign to highlight the shared interests of immigrants and middle-class Long Islanders, launched a significant advertising buy on Long Island cable stations. The two commercials will begin airing today throughout Long Island, highlighting the economic and cultural benefits of Long Island’s immigrant communities.

The two ads, entitled “Salida del Sol” and “Pupusas,” emphasize the cultural and economic contributions of immigrants to Long Island’s communities. “Salida del Sol” – an update of Ronald Reagan’s famous “Morning in America” ad – points to the economic contributions of immigrants on Long Island: starting business, creating jobs, and embodying the region’s values of hard work and family. “Pupusas” features a more light-hearted approach to immigrants’ cultural contributions to Long Island.

The ads were created by the communications firm Laguens Hamburger Kully Klose on behalf of Long Island WINS, a recently launched campaign dedicated to improving the debate about immigration on Long Island and finding solutions to the area’s immigration issues. Major funding for the project comes from the Horace Hagedorn Foundation as
part of its continuing educational campaign to diminish tensions between established residents and newly arrived immigrants.

They can be viewed at the campaign’s new website, www.Longislandwins.com

Filed under: cynthia mckinney, immigration, Long Island Music, Long Island Politics, Press Release, social & economic justice, video Tagged: | Debates, Harry Potter