OntheWilderSide

for D.A. Kirschenbaum

poets can pole vault out of the bottom of the artistic economic heap
a Marlboro® or Absolut® ad on the back of a chapbook could pay for the entire run
a new car ad might mean actually affording one
product placement has added realism to the movies and television
why settle for using the noun “sandal” in a poem, when there is Teva®
search though desk drawers and closet tops to turn sneakers into golden Nikes®
a swoosh® is worth a thousand dollars
change from an 11¢ a day worker into $100 million (assonant) Tiger®

commerce itself is not so easily marginalized
what does the content of poetry endorse
demand for paper and ink, photocopiers, computers and carbon monoxide
time spent honing a thought or merely searching for the perfect word
reading in Borders® or Barnes and Noble®
maybe poetry should only be written in your head during work and play
recited at gatherings of friends and relatives
and hope it is worthy of being remembered

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