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    Occupy Wall Street: What Just Happened? eBook on Amazon

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Bob Palmer, owner of Palmer Vineyards, dies

(excerpt from) Newsday
Bob Palmer, owner of Palmer Vineyards, dies at 74

By Mark Harrington
January 17, 2009

Robert J. Prignano, who under the name Bob Palmer blended a successful half-century in the advertising business with a passion for marketing Long Island wines, died Friday of a blood infection. He was 74.

Palmer, of Huntington, launched Palmer Vineyards in Aquebogue in 1983, putting to work a long ad-agency resume and thick Rolodex to make Palmer’s one of the most widely known Long Island wines. ..

Palmer’s work on the Long Island Wine Council, where he was a past president, lifted the collective fortunes of the entire region. Alan Wax, a former Newsday wine writer and onetime publicist for Palmer at WaxWords in Melville, said Palmer was the first owner to recognize the importance of making the winery a destination. “He was a firm believer that tourism would make wineries viable,” Wax said, pointing to concerts, hayrides, even yard sales put on by Palmer…

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