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(excerpt from) Newsday
Bob Palmer, owner of Palmer Vineyards, dies at 74
By Mark Harrington
January 17, 2009
Robert J. Prignano, who under the name Bob Palmer blended a successful half-century in the advertising business with a passion for marketing Long Island wines, died Friday of a blood infection. He was 74.
Palmer, of Huntington, launched Palmer Vineyards in Aquebogue in 1983, putting to work a long ad-agency resume and thick Rolodex to make Palmer’s one of the most widely known Long Island wines. ..
Palmer’s work on the Long Island Wine Council, where he was a past president, lifted the collective fortunes of the entire region. Alan Wax, a former Newsday wine writer and onetime publicist for Palmer at WaxWords in Melville, said Palmer was the first owner to recognize the importance of making the winery a destination. “He was a firm believer that tourism would make wineries viable,” Wax said, pointing to concerts, hayrides, even yard sales put on by Palmer…
Filed under: local, long island, News Tagged: | Bob Palmer, Robert Prignano
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