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    Occupy Wall Street: What Just Happened? eBook

    Occupy Wall Street: What Just Happened? eBook on Amazon

    Occupy Wall Street: What Just Happened? eBook

    Reflections on Occupy Wall Street, with photos, fun, and good wishes for the future. eBook, Occupy Wall Street: What Just Happened? (Only $.99 !) In the eBook, the Occupy movement is explored through original reporting, photographs, cartoons, poetry, essays, and reviews.The collection of essays and blog posts records the unfolding of Occupy into the culture from September 2011 to the present.  Authors Kimberly Wilder and Ian Wilder were early supporters of Occupy, using their internet platforms to communicate the changes being created by the American Autumn.

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The 20 Biggest Fundraising Mistakes, Part II

Last month, we published fundraising mistakes 1-10. This month, we complete the list.

Excerpt from The Relentlessly Practical Guide to Raising Serious Money

11. Failing to Have a Strong Rationale

Before setting out to raise money, each organization must think through the rationale for its appeal: why do the funds need to be raised, what will they achieve, and who will benefit?

The mere fact that you and your board need money won’t stir people, no matter how well organized your effort.

Rather, with your case for support you must move your prospects emotionally and intellectually. They need to feel that, by contributing to your organization, life will in some way be better for them, for their children and grandchildren. They need to sense that their community—or even the nation—will be advanced as a result.

12. Failing to Cultivate Donors

Cultivation, a sustained effort to inform and involve your prospects, is needed for practically every gift—the bigger the gift, usually the more preparatory steps needed.

The best cultivation, which uses a mixture of printed matter, special events, and personal attention, takes place slowly over a period of time, sometimes years.

If there’s any secret to it, it is being yourself and cultivating people the way you would want to be cultivated. That is, with simple sincerity, not glitzy programs.

Donors give more when they can visualize an organization not as an organization but as people. Achieving that end is, in essence, the goal of all successful cultivation programs.

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